The precursor to Asian Box, Box Eats brainstormed a whole host of concepts for fresh, healthy fare in a variety of cuisines. All sharing the same principals of quality and sustainable ingredients served at an affordable price for everyday eats. American Box serves California deli fare. The brand package for American Box was light and lean, encompassing the most visible items like signage and environment, menus and inexpensive ways to brand food packaging for takeout. From the outset the Box Eats team knew they wanted to integrate the look across their brands. Each having unique aspects, but sharing some of the language and character.