We worked with Bean Trailers to refine the brand and marketing for their newly launched line of teardrop trailers. A concept born in the Rocky Mountains and handcrafted in Utah, the trailers offer some modern updates to the classic shape. The immediately popular line of trailers was already creating a bit of wanderlust on the road. Bean needed to reimagine the brand to better match the eye catching aesthetic of their product and create an open road for broader growth. We helped them rebrand and add clarity to their multiple product lines by adding a product level identity system ready for future expansion.