Proper Food

Eat Well & Good

As the pace of life picks up and the idea of a lunch rush becomes ever more literal, the need for quick, healthy choices grows. Enter good, proper food — packed and ready to go in small footprint, high-traffic urban spots. While getting people in and out quickly, the atmosphere of the shops honors a slower-paced food experience. Proper Food came to us to develop the brand from the ground up and subsequently help them open numerous locations in quick succession.