SCOPE

• Branding & Identity
• Strategy
• Advertising
• Collateral
• Packaging
• Signage
• Seasonal POS
• Environment & Displays
• Events & Experience

THE NITTY GRITTY

Urban Developments had lofty goals for the Santa Barbara Public Market. They saw it from the outset as modeled after the best European destination markets. The goal was clear: to build a legacy project that would enrich the Santa Barbara experience for locals and showcase the many talented chefs, winemakers and food artisans in the region to the heavy tourist traffic.

We came on board three years before the opening of the market (a year before breaking ground). In addition to developing and launching the brand during that time, we helped position and advertise the project at each phase. Getting support from the community, city planners and building excitement from the public through opening. The project involved a really broad set of materials over the course of the three years: communicating what was coming and eventually transitioning to defining the real life experience of the market. We touched every aspect of the brand from concept to opening. We created a robust set of tools and materials for the market’s internal team to leverage in marketing and growing their vision for SBPM.

We were also asked by Urban Developments to establish brand packages for three of the purveyors inside the market: Culture Counter, Wine + Beer and Foragers Pantry.

Another core part of the project is an attached platinum LEED certified 38 unit housing development called, Alma Del Pueblo. The brand and experience for ADP was integrated into the project from the beginning, with it’s own identity and set of collateral, advertising, signage and marketing needs.