Gus’s Community Market
The Friendliest Family
Grocers in the Business
With an opportunity to expand the business, came a chance to collect two existing neighborhood stores under a new name, Gus’s – the nickname for the father of the original Haight Street Market and first generation entrepreneur who built the family business. This community market, for locals by locals, represents a family heritage of service and devotion to San Francisco and it’s quirky micro neighborhoods. We developed an overarching brand aesthetic for Gus’s Community Market that allows for individual character at each location and developed differing personalities for departments and offerings within the stores. As a family business run and operated by multiple generations – it was obvious the family story had to play a big role, it’s the core of the brand.
More Work
-
ZeroSix
High-quality Carbon Credits That Help Move the World Closer to Net-Zero.
-
Soma Eats
Gather, Eat, Drink
-
Bean Trailer
Basecamp Refined
-
Tidal Coffee
A gathering place
for locals and
wanderers alike -
Gus’s Holiday
Gus’s Holiday
-
Bacchus Management Group
At Our Table
-
Proper Food
Eat Well & Good
-
Santa Barbara Public Market
The Marketplace for local,
regional food and wine -
Roam Artisan Burgers
Sustainable Just
Tastes Better -
Woodlands Market
A Heritage
of Quality -
Yalla Mediterranean
Grilled to Order
Mediterranean Specialties -
Besito Mexican
A Little Kiss of Mexico
-
Whole Foods Market
Healthy Helpings,
Good to Go -
Flour & Co
A Modern American Bakery
-
Mighty Kitchen
Small Bites,
Colossal Flavor -
The Public Market
Haute Eats, Funk Couture
and plenty more ways
to feed your fancy -
OneBar
Zero Added Sugar,
One Tasty Snack -
Black Bark BBQ
The Original Slow Food
-
Prather Ranch Meat Co.
From Farm to Market
-
Wine + Beer
Shop & Tasting room
for SBPM -
The Culture Counter
Raising a Stink
at SBPM -
Foragers Pantry
Daily Provisions
at SBPM -
Asian Box
Fresh, Sustainable,
Street Food Takeaway -
American Box
Fresh, Sustainable Takeway
-
Klein’s Deli
Recreating a Neighborhood
Institution at SFO