Besito Mexican

A Little Kiss of Mexico

This high-end restaurant serving full service authentic Mexican cuisine came to us for a rebrand as part of an expansion into new markets. They had launched and built their reputation on Long Island and the surrounding New York area. With new locations secured around Boston that would double the small company in size, and sights on broader growth, they knew it was time to redesign and reposition the brand. The resulting new brand is at heart restrained and simple, true to their character, but with plenty of room for more playful executions that demonstrate a fun side to their personality.

 

 

Of Note

With an increasing number of locations landing in modern malls or shopping centers, the Besito team wanted to ensure a whimsical tone for lunch and quick bites at the tequila bar. The resulting brand maintains a sophistication around the dinner scene, while also establishing a livelier tone.