A neighborhood bakeshop serving up flour and her pals in artful combinations. Emily Day, baker extraordinaire, came to Rubber with a fun concept and a wealth of experience. From the outset, we knew the brand needed a big punch of personality that could be executed on a shoestring startup budget. The resulting brand lends visibility with flexibility to work across food packaging and into the store environment of not only her first San Francisco location, but a second Berkeley location and wholesale.