We helped this small family grocer come back to its roots. After being a staple for decades in Marin County, Woodlands Market was presented the opportunity to open a new location in San Francisco – where a prior generation of the Santa family had opened its first little shop back in 1910. The transition back to an urban location required site specific positioning to highlight the rich family history and introduce the Woodlands brand to a new generation of San Franciscans. The project resulted in a much broader brand update to refresh the look across all locations.